BUSINESS INSIGHTS
2 . Optimising operational efficiency
Bulletproof logistics is the backbone of many industries , and overcoming challenges related to route planning and timely order delivery is essential . According to Pitney Bowes Business Insights , 80 % of enterprise data is linked to location , underscoring the importance of integrating interactive maps into business operations to optimise resource allocation and operational planning across multiple sites .
Advanced mapping solutions allow businesses to visually organise and manage their stores , warehouses and delivery zones , which aids in making informed decisions , leading to more efficient routing for deliveries . Additionally , real-time traffic data and weather forecasts are integrated into these tools , allowing companies to adjust routes proactively and optimise fleet usage and vehicle downtime . This minimises delays and reduces delivery costs . By leveraging detailed location data , shipping costs and delivery times can also be better predicted , keeping expenses in check and customers happy .
3 . Gaining strategic insights
Mapping technologies have enabled businesses to navigate complex market trends and understand customer demographics more effectively . For instance , they facilitate fast and efficient planning in densely populated cities , crucial for sectors like health , telecom and logistics . For e-commerce , customer experience can be improved with quick address entry , pick-up point filters and customised mapping . Courier route
Sabina Mirza-Akhmedova , CEO , Mappable
www . intelligentcxo . com
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