BUSINESS INSIGHTS
TODAY ’ S CUSTOMERS LACK THE PATIENCE TO INTERACT WITH CUMBERSOME INTERFACES , INTENSIFYING THE DEMAND FOR SWIFT AND STRAIGHTFORWARD ACCESS TO INFORMATION .
optimisation , warehouse zones for pickup and geo-analytic data can be used to analyse competitors ’ locations .
Geographic data is invaluable for identifying new business leads , understanding the competitive landscape and building strategies for targeted
marketing and location-based promotions . Logistics and last-mile delivery businesses also use mapping to prioritise stops and optimise the sequencing of deliveries . By harnessing these insights , companies across various industries can adeptly adapt to market changes and use the data to enhance overall consumer decisionmaking and competitive advantage .
4 . Customisation and integration of mapping technologies
Businesses have been constantly seeking flexible , scalable and customisable GIS solutions that can be seamlessly incorporated into existing business workflows to address specific needs .
Tools like Mappable offer highly customisable interactive maps that can be integrated into websites , internal or client applications or CRM . Businesses can modify maps ’ design styles and adjust landscapes , labels , buildings and more to align with their branding . Additionally , geospatial APIs enable businesses to customise the location data they receive , tailoring responses to provide everything from detailed location data essential for logistics planning to simplified data for quick address verification . Such APIs also adapt to real-time data changes , providing alternative routes and ensuring dynamic , optimal routing .
5 . Locally driven solutions
International mapping services , often based on satellite imagery , may lack accuracy in areas like the UAE where the customers are more likely to search for the names of the towers rather than the streets . Geospatial solutions should adapt to such hurdles , integrating easily across various industries .
Achieving cost-efficiency while maintaining high data quality and granularity is a significant challenge for businesses in the region . As infrastructure is constantly changing across the UAE , geospatial solutions must offer reliable data that is continuously updated to avoid the pitfalls of outdated or incorrect information .
Geospatial solutions like Mappable are enhancing the operational capabilities of businesses in the MENA region . It ’ s clear the GIS industry continues to evolve in new and exciting ways in the UAE and we ’ re dedicated to providing businesses with the tools needed to succeed both now and in the future . x
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