BUSINESS INSIGHTS
NAVIGATING THE FUTURE : HOW ADVANCED MAPPING SUPPORTS BUSINESS GROWTH IN THE UAE
Sabina Mirza-Akhmedova , CEO , Mappable , explores the transformative impact of advanced mapping and geospatial technologies on businesses in the UAE . As the Gulf Cooperation Council ’ s ( GCC ) Geographic Information System market is expected to grow significantly , these tools are becoming indispensable for businesses looking to thrive in a digitally driven landscape by enhancing customer experience , optimising operational efficiency and gaining strategic insights .
In the digital era , advanced mapping and geospatial technologies are becoming crucial as consumer expectations and business operations evolve . The Geographic Information System ( GIS ) market in the GCC is expected to expand at a compound annual growth rate ( CAGR ) of 15.1 % until 2028 , which is considerably faster than the global average of 12.6 %. Consequently , businesses in the area need to adjust to the distinct landscape and infrastructure challenges specific to the region . Precise and customisable mapping solutions are essential to address issues like mis-delivery or delivery delays and to meet the burgeoning demands of rapidly expanding e-commerce and other sectors . Here ’ s how mapping solutions support business growth in the UAE and beyond :
1 . Enhancing customer experience
Today ’ s customers lack the patience to interact with cumbersome interfaces , intensifying the demand for swift and straightforward access to information . To meet this need , advanced mapping technologies are designed from the ground up to be user-friendly , integrating real-time geocoding and address searches directly into websites and apps like Mappable ’ s Neurogeocoder API . This significantly reduces errors and enhances the customer experience .
Geocoding services benefit online stores , real estate directories , retailers and logistics by swiftly converting large volumes of addresses into geographical coordinates and vice versa . This functionality is instrumental in displaying stores , warehouses , offices and their addresses on maps , making it easier for customers to locate services and products .
Moreover , app-embedded maps have features such as autofill addresses to boost checkout conversion rates . Businesses can also plot optimal routes for various types of transportation , enhancing the efficiency of couriers and drivers . This is particularly vital in sectors like e-commerce and delivery services , where the GCC is expected to grow to US $ 50 billion by 2025 . Businesses can streamline their delivery processes and significantly improve the efficiency of their couriers , ultimately elevating the overall customer experience .
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