Intelligent CXO Issue 39 | Page 29

FEATURE mandated lockdowns and people switching to remote working , physical contact was minimised , and focus was placed on deliveries to meet all customer needs .
This introduced new challenges for business leaders who now had a fast acceleration of orders to execute , but with a shortage of workers . They were forced to reimagine and manage their demand , with the supply chain becoming a key focus for the C-suite across businesses during COVID . The strategy was switched to innovation and technologies that could address the issues caused by the pandemic .
IT IS CERTAINLY NOT CHEAP TO IMPLEMENT NEXT DAY DELIVERY WITH HIGH OPERATIONAL FEES AND IN ORDER TO COMBAT THIS , LEADERS ARE HAVING TO INCREASE THE PRICES OF THEIR PRODUCTS .
Jon White , Chief Commerical Officer EMEA of InXpress
Inevitably , following COVID-19 , physical stores shifted to online marketplaces . E-commerce was booming and traditional shipping methods no longer fulfilled the same amount of demand . www . intelligentcxo . com
29