BUSINESS INSIGHTS
Duncan Roberts , Senior Manager and Futurist , Cognizant Research
even share past ticket purchase data for better recommendations .
This multi-modality is complemented by a high degree of personalisation . The platform remembers past interactions , preferences and even feedback . Over time , it learns and tailors its responses even more closely to the user ’ s tastes . What makes this even more powerful is the platform ’ s ability to pull in data from multiple sources .
Instead of the user navigating different sites for reviews , prices or seat availability , the platform aggregates this information . It might pull reviews from one source , pricing data from another and seat availability from a third , presenting a comprehensive response to the user ’ s request .
The result is a seamless , efficient experience . Users no longer have to sift through multiple sources of information . They can have a direct , personalised conversation with a platform that understands their preferences and can pull in diverse data to fulfil their requests . Platforms like this have existed for some time , but often with a higher overall price and with significant consumer pushback . However , the demand for these services is set to grow – now we have a new tool to make it happen .
Flipping advertising strategy on its head
As these direct , request-driven platforms become more integrated into our digital routines , we must start questioning the foundational role of websites in a business ’ s digital presence . Websites , which have traditionally been the digital shop floor for any business , might soon be complemented or even bypassed by conversations with digital assistants .
This shift has profound implications . On the positive side , businesses can engage users in more direct and tailored ways . But there ’ s a catch . This also means handing over a
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