INFOGRAPHIC
The findings show leaders in the industry want the content they consume to be visual , varied and valuable .
With over 7,500,000 new posts published online every single day by big brands and independent content creators , remaining innovative and cutting through the noise has never been more critical for selling services and aiding the growth of your business .
Key statistics included : insight into the world of B2B content consumption ,” said Adrian McCusker , Managing Director , Ah Um .
“ Every good marketer is aware of the standard , and somewhat stale , performance marketing metrics that are used daily . But what we ’ ve done is expose the behavioural patterns that drive that activity . We ’ ve managed to capture something unique within the space to help our clients truly understand their prospective buyers ; arming them with the tools to influence the buying cycle and with great effect .” x
• 67 % of senior decision-makers read print
• 65 % of business leaders are drawn in by visuals when browsing B2B content
• 63 % prefer to consume video content above other formats
• 59 % of respondents said they read all of the content provided to them at events
“ The science and data that drives seemingly ‘ everyday ’ decision-making has given us fascinating
EVERY GOOD MARKETER IS AWARE OF THE STANDARD , AND SOMEWHAT STALE , PERFORMANCE MARKETING METRICS THAT ARE USED DAILY . www . intelligentcxo . com
19