Intelligent CXO Issue 23 | Page 18


Study reveals how technology decision-makers consume content

To understand how content drives purchasing decisions , Ah Um has released a study revealing how decisionmakers and decision-shapers in tech , AI and analytics consume content .

The study , based on responses from 286 leaders at top US technology , AI and analytics companies with over 5,000 employees , has revealed content consumption habits of some of the most influential people when it comes to purchasing and procurement decisions in the B2B tech sector .
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