BUSINESS CXO INSIGHT PROFILE
Bensons for Beds, a UK leading specialist bed retailer and winner of Bed Retailer of the Year 2025 – 26, has announced it has selected WorkJam as its new frontline operations platform. The move will digitally connect 1,800 + colleagues across Bensons’ 178-store estate, its manufacturing facility in Cambridgeshire, national distribution network and support centres in Accrington and Burnley.
“ Bensons is bridging the gap between support centres and frontline colleagues across its UK locations. Strategy moves faster, productivity increases and feedback flows both ways; all while reducing the complexity of managing multiple systems. We’ re proud to be part of Bensons’ vision for its workforce, and this partnership shows the power of what WorkJam enables,” said Steve Kramer, CEO and Co-founder of WorkJam.
The partnership marks a significant milestone in Bensons’ ongoing transformation journey and follows the retailer’ s recent certification as a Great Place to Work. By implementing WorkJam, Bensons will consolidate multiple legacy systems into a single, unified platform designed to enhance communication, task execution, learning and colleague engagement.
WorkJam’ s capabilities will also provide retail colleagues with realtime visibility of their individual sales performance and earnings, ensuring they have direct access to the information and tools needed to support their development and success.
“ At Bensons for Beds, people sit at the heart of our transformation and future success,” said Carrie Westwell, Chief People Officer at Bensons for Beds.“ We’ re investing in colleague capability and skill development to build on the expertise that already exists across the business. That means ensuring every colleague feels connected and clear on how they make a difference. WorkJam will give us a single platform that brings communication, learning and performance together, and I’ m excited about the journey ahead.”
Leveraging WorkJam’ s AI-enabled features and Custom Widgets, Bensons will be able to surface real-time data from existing systems directly within the platform. This will allow store colleagues to view sales performance, schedules, learning modules and operational tasks all in one place; improving efficiency, clarity and engagement across the business.
Carrie Westwell from Benson for Beds took the time to speak to Intelligent CXO about the partnership.
What challenges did Benson for Beds face with multiple legacy systems?
Before WorkJam, communication was fragmented, difficult and in some business areas almost impossible – colleagues often had to rely on multiple systems and informal channels to get the information they needed.
We have a highly diverse workforce across stores, distribution, manufacturing and our support centre, which provided a further challenge.
How has WorkJam affected employees day-to-day?
On a day-to-day level, colleagues can quickly jump into tasks, receive up-to-date information, receive important updates and access information and share fun moments without delay – which reduces frustration and improves wellbeing.
From a leadership perspective, the speed at which we can author and publish is impressive, so it enables us to quickly react and respond to operational issues that may require rapid responses. The analytics and insights tools built into the system means we can monitor progress. www. intelligentcxo. com
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