Email and video meetings remain among the most relied-upon business communication channels, where inconsistency becomes visible quickly and at scale, putting trust and brand reputation at risk. Exclaimer’ s State of Business Email report found that nearly half of global IT leaders say the majority of their internal and external communication still relies on direct email. As communication volumes increase, even small brand changes can require hours or days of manual updates across multiple templates and teams. This reliance is now colliding with growing organisational complexity and rising expectations around control, consistency and governance in everyday business communications. As businesses expand through acquisitions, regional growth and brand diversification, branding in highvolume channels has outgrown templatebased tools and become an ongoing governance challenge that manual workarounds cannot support.

“ Brand consistency at scale is an ongoing governance challenge,” said Paul Hammond, Chief Product and Technology Officer at Exclaimer.“ Email and video meetings are high-volume, highvisibility channels where inconsistency shows up fast and can damage trust. When branding is managed manually across hundreds or thousands of communications, inconsistency becomes inevitable. Brand Kits reduces that risk without adding more work for teams as organisations grow and change.”

Brand Kits is designed to address brand consistency by separating brand definition from design execution. Instead of embedding logos, colours and visual elements into individual templates, organisations define brand assets once and apply them consistently across multiple email signature templates and video meeting branding themes.

When a Brand Kit is updated, organisations can manage branding consistently across both email signatures and video meeting communications:

1. Manage multiple brands from a single platform – Support different logos, colours, fonts and assets across brands, regions, departments or subsidiaries.

2. Apply updates once, everywhere – Changes cascade automatically across all linked email signatures and meeting themes.

3. Maintain consistency in complex environments – Support rebrands, mergers and organisational growth without increasing administrative overhead.

4. Strengthen governance and reduce risk – Centralised control helps ensure branding remains consistent and compliant across high-volume communications.

Tasks that previously required manual updates across multiple templates can now be completed in minutes, reducing effort and lowering the risk of outdated branding appearing in live communications. Organisations can now achieve brand consistency faster by creating email signatures and meeting themes from a single Brand Kit in just a few steps.

Trusted by more than 9 million users across 75,000 organisations, Exclaimer is the first provider in the email signature management market to introduce governed, multi-brand control across both email signatures and video meetings.

Where most solutions manage branding at the level of individual templates, Brand Kits introduces a governed brand asset layer that sits above designs. x www. intelligentcxo. com

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