The analyst agent is accessed through Ask TheyDo, TheyDo’ s conversational chat interface for working with AI agents across customer journeys. Together, they enable teams to ask questions and receive answers grounded directly in journey evidence, with clear sources and context.

Experience intelligence combines customer journey data, insights and evidence to help teams understand what their customers experience, why it happens and where to take action.

The analyst agent is the second in a growing set of purpose-built AI agents for journey teams, building on the previously launched mining agent, which transforms qualitative and quantitative inputs into structured journey building blocks. The analyst agent reasons across this data to synthesise insights, highlight gaps and recommend improvements across journeys and their underlying components.

Built on TheyDo’ s contextually tuned AI and designed to respond to plain-language questions, the product helps teams understand how journey elements connect, identify patterns across qualitative and quantitative data and get guidance on improving experiences without taking control away from them.

When a user asks a question such as,“ Review this journey against best practices in journey management and recommend specific improvements”, the analyst agent evaluates journey structure, supporting evidence and performance metrics, then provides clear, actionable guidance linked directly to the underlying data.

“ The analyst agent’ s output is high quality and trustworthy,” said Grace de Athayde, Customer Journey Operations Lead Advisor at Pfizer.“ When I used it to analyse a mapped journey, it suggested missing elements and additions, with sources from existing documentation to clearly highlight gaps. It also outperformed competitive AI tools, including copilots and AI services embedded in creative products, when mapping a specific patient healthcare journey. This is helping us reach journey management readiness in about 20 minutes, which is at least two to three hours saved per journey.”

The analyst agent builds on TheyDo’ s existing AI foundation, including its Mining AI, which has been in use since 2024 to transform raw qualitative and quantitative inputs into structured, trustworthy journey data. By combining this foundation with analytical reasoning, the analyst agent enables teams not only to understand what is happening in a journey, but also to identify where changes can most effectively enhance the end customer experience.

“ For years, organisations have invested heavily in collecting customer data, but too few people can actually use it when it matters,” said Jochem van der Veer, CEO of TheyDo.“ The analyst agent changes that by making experience intelligence accessible through natural language conversation to all users regardless of skill level. It brings shared context into meetings, planning sessions and decisions, so customer insight is no longer locked away with specialists.” x

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