GET TO KNOW
If you could go back and change one career decision , what would it be ?
I honestly wouldn ’ t change anything . Every experience , even the failures , has been critical for my professional growth . When we started Witboost , we had already learned many hard lessons from Agile Lab , which allowed us to avoid major pitfalls and make smarter choices . Failure is an essential part of evolution and learning , so looking back I wouldn ’ t erase any of those moments .
What advice would you offer somebody aspiring to obtain a C-level position in your industry ?
Don ’ t rush . The journey to a C-level position is about patience , persistence and continuous growth . Many people want to climb the ladder too quickly , but the best leaders are those who truly understand the business , the people and the technology . Take time to develop expertise , learn from different roles and gain hands-on experience before stepping into a strategic leadership role .
What behaviour or personality trait do you most attribute your success to and why ?
I attribute my success to my extreme determination and passion . To me , succeeding in business is like being an athlete – you have to train , practice and make sacrifices that others are not willing to make . Success requires discipline , consistency and a willingness to push beyond comfort zones . I treat my career as a competitive sport , where continuous learning , resilience and execution matter more than just ideas .
What ’ s your go-to productivity trick ?
I am a big fan of Cal Newport ’ s ‘ Deep Work ’ philosophy . My key productivity tricks include :
Blocking dedicated time slots on my calendar for deep , focused work – no interruptions , no meetings .
Ending the day by organising tasks for the next one – this drains my brain and allows me to start fresh in the morning . Setting clear , actionable goals and staying accountable .
Avoiding unrealistic expectations – instead of shooting for the moon , I focus on consistent execution and incremental progress .
What changes to your job role have you seen in the last year , and how do you see these developing in the next 12 months ?
A couple of years ago , I made a bold move – I decided to dive into product management and start from scratch . This transition has been a huge learning curve for me , as I ’ ve spent a lot of time reading , experimenting and even hiring a coach to accelerate my learning process . In the next 12 months , I expect product management to become even more strategic . Companies will need data-driven , customer-centric product strategies to remain competitive and I see my role evolving to bridge the gap between technology , product and business outcomes even further . x
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