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Nokia is a well-known technology leader across mobile , fixed and cloud networks . With over 155 years of history , operations in 130 countries and € 150 billion invested in R & D since 2000 , it ’ s a company making bold moves in AI , Quantum Technology and 6G . Louise Fisk , Chief Communications Officer at Nokia , speaks about Nokia ’ s rebrand and changes in the industry .

Describe your current job role

As Nokia ’ s Chief Communications Officer , I lead

communications and brand strategy across the company while serving on the global leadership team responsible for shaping Nokia ’ s strategic direction . Fundamentally , my focus is on ensuring everything we do is aligned with our business strategy , driving growth and strengthening Nokia ’ s position as a B2B technology innovation leader .

What would you describe as your most memorable achievement ?

Nokia ’ s rebrand is top of mind . While we were a globally recognised brand , it was often for what we represented in the past rather than what we stand for today . We saw a need to reshape our narrative and redefine decades of ingrained perceptions about Nokia . This huge undertaking was a collaborative effort across the company , with communications and brand leading the charge . Thanks to the strength and precision of how this rebrand was executed , we are successfully on the journey to reposition the company as a B2B technology innovation leader in our focus areas and continue to increase perception of Nokia as a strong enterprise player .

What style of management philosophy do you employ with your current position ?

I would highlight three equally important core principles that are central to my management approach : trust , inclusivity and fairness . Trust builds confidence and strengthens relationships , enabling teams to take ownership and innovate . Inclusivity ensures diverse perspectives are valued , driving better decision-making and creativity . Fairness establishes a culture of equity and respect , boosting morale and commitment . Together , these principles create a strong foundation for aligning priorities , achieving strategic goals and driving sustainable growth in a dynamic and competitive landscape .

What do you currently identify as the major areas of investment in your industry ?

Without connectivity there is no cloud , no AI and no industrial digitalisation . So www . intelligentcxo . com

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