INFOGRAPHIC
ECONOMIC CONSIDERATIONS INFLUENCE CONSUMER BEHAVIOUR SIGNIFICANTLY , BUT THERE IS MORE THAN PRICE THAT MATTERS TO CONSUMERS TODAY .
Nonetheless , consumers rank these factors more important than price when it comes to making a purchase decision : 68 % said product / service quality was important , 64 % said convenience was important and 60 % cited excellent customer service . Here are some more highlights :
• Eighty-four percent of UK consumers cite they are likely to engage with a personalised offer tailored to their interests
• Forty-two percent of UK consumers are frustrated by messages that failed to reflect their wants and needs
• Seven in 10 UK consumers will pay more to shop with the brands they ’ re loyal to . Brand loyalty is based on trust and positive experiences , which is why it is highly valuable to UK consumers . x
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