INFOGRAPHIC
UK consumer trends in 2024
With consumer attitudes constantly evolving , Marigold surveyed 7,343 consumers from Denmark , France , Germany , Spain , Sweden , the United Kingdom and the Benelux Region about their current attitudes towards marketing practices and tactics . The 2024 European
Consumer Trends Index reveals valuable insights and data .
The results of this extensive report underscore the importance of relationship marketing for building genuine customer connections , with , for example , 65 % of European consumers willing to pay more to shop with brands they are loyal to despite a turbulent economy .
THE RESULTS OF THIS EXTENSIVE REPORT UNDERSCORE THE IMPORTANCE OF RELATIONSHIP MARKETING FOR BUILDING GENUINE CUSTOMER CONNECTIONS .
The displayed infographic shows the report results in the UK . Email is the top-performing marketing channel in terms of purchase frequency as 54 % of UK consumers have made a purchase from an email .
Economic considerations influence consumer behaviour significantly , but there is more than price that matters to consumers today . A total of 57 % of UK consumers feel pessimistic about the economic outlook .
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