CXO INSIGHT
From the algorithms that personalise our recommendations to the automated customer support we receive , AI is reshaping industries and sweeping societies at an unprecedented pace . It ’ s a powerful tool for problem-solving and innovation , a source of both great promise and sizable challenges and a major driver of economic growth and technological advancement .
The Middle East and Africa ( MEA ) – where IDC projections predict AI spending to skyrocket to US $ 6.4 billion by 2026 – is emerging as a major player in the global AI ecosystem thanks to its progressive regulatory stance , which has created the ideal conditions for innovation .
Salvador Anglada , CEO of e & enterprise , the Digital Transformation arm of the global technology group , e &, sees the region ’ s surge of investment in AI as a tremendous opportunity for growth and innovation . “ The future of the Middle East is closely intertwined with AI . Embracing this technology and investing in its development is fuelling innovation across industries and positioning the region as a global leader . Our company is dedicated to supporting this transformation through cutting-edge AI solutions and a commitment to innovation and partnerships .”
McKinsey suggests that AI could generate substantial economic value in the Gulf Cooperation Council ( GCC ) countries , contributing up to US $ 150 billion to the region ’ s GDP ( that ’ s 9 % or more of its total economic output ); it ’ s no wonder companies are seeking to leverage the transformative potential of AI .
Navigating business transformation
As companies go all in on harnessing emerging technologies to reinvent themselves and adapt to the rapidly changing market dynamics , e & enterprise serves as a trusted partner , helping them streamline operations , enhance customer experiences and drive profitability . Anglada identifies the key digital capabilities that enable transformation – cloud computing , the Internet-of-Things ( IoT ), Big Data and AI and Robotic Process Automation ( RPA ).
“ Cloud computing brings scalability , cost-efficiency and flexibility to the technology mix , while IoT enables real-time monitoring and predictive maintenance ,” he outlines . “ Big Data and AI provide valuable insights for informed decision-making and personalised customer experiences . RPA automates repetitive tasks , improving productivity and freeing up resources for strategic initiatives . By leveraging these digital capabilities , companies can position themselves for long-term success in today ’ s competitive market .” and scalable cloud solutions , further solidifying its leadership in advancing Digital Transformation across key markets .
However , successful Digital Transformation requires addressing a range of challenges . Anglada outlines the importance of a comprehensive approach that accounts for the technological and organisational aspects of Digital Transformation .
“ A key strength in the Middle East ’ s digital journey is its rich cultural and market diversity . Each country ’ s unique customs , languages and consumer preferences present exciting opportunities to craft tailored solutions that meet local needs . However , bridging the digital divide remains a critical challenge , particularly in rural areas where limited access to technology can hinder inclusive growth . Cybersecurity risks also pose significant threats as legacy systems are upgraded , often lacking the built-in defences required to protect sensitive data . Integration of these legacy systems demands robust solutions that not only modernise operations but also safeguard against emerging threats . Furthermore , navigating complex regulatory frameworks is essential to ensure compliance while fostering innovation . By addressing these three key areas – digital inclusion , cybersecurity and regulatory alignment – e & enterprise can help drive more secure and cohesive Digital Transformation across the region ,” he said .
The successful deployment of AI in both the private and public sectors hinges on two critical pillars : security and flexibility . Given the sensitive nature of the data handled by government agencies , robust security measures are paramount to safeguarding information from potential cyberthreats . Adherence to relevant regulations is equally essential to ensure compliance and maintain public trust .
e & enterprise ’ s recent acquisition of GlassHouse , a Türkiyebased provider of managed cloud , Business Continuity and SAP Infrastructure services , offers a bold statement about its strategic commitment to strengthening its Digital Transformation capabilities . GlassHouse is building advanced private cloud solutions specifically designed to meet the evolving demands of the financial services sector – where regulatory compliance , data security and operational efficiency are paramount . These capabilities will enable e & enterprise to offer enhanced , secure
Furthermore , the dynamic nature of public sector projects necessitates flexible AI solutions . Systems that can scale up or down to accommodate changing workloads and demands are crucial for optimising resource utilisation and ensuring effective service delivery .
Budget constraints can also be a limiting factor . Investing in new technology can be expensive , so it ’ s important to prioritise projects with a clear return on investment .
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