Intelligent CXO Issue 42 | Page 44

BUSINESS PROFILE
Continuous learning is crucial for career development , so I encourage everyone to stay curious and actively seek out growth opportunities . We provide mentorship and regular training to foster personal and professional development , along with hands-on collaboration as a lot of skills and knowledge are formed through ‘ doing ’.
We also promote open knowledge sharing , so the team can benefit from each other ’ s experiences and expertise . Establishing SMART goals ( Specific , Measurable , Achievable , Relevant , Time-bound ) is key to setting clear expectations and providing clear , set objectives . And something I really like about our culture at Criteo is that we believe in celebrating successes , no matter how big or small , so everyone feels motivated and feels that their contribution matters .
WE PRIDE OURSELVES ON BEING ADAPTABLE TO OUR CLIENTS ’ AND PARTNERS ’ NEEDS , SO ARE CONSTANTLY EXPLORING HOW WE CAN EVOLVE AND PROVIDE THEM WITH THE MOST INNOVATIVE TECHNOLOGY ON THE MARKET .
hats , beginning as an individual contributor in sales where I honed my ability to drive results and understand client needs .
Over time I took on a number of leadership roles , growing into team management and eventually becoming a market commercial leader , which led me to my current role as the Managing Director of Northern Europe at Criteo .
How do you equip your staff with skills and knowledge ? How do you ensure different teams in your organisation work together ?
Equipping my team with the right skills and knowledge begins with a clear understanding of their individual and collective needs . At Criteo , we first assess their baseline capabilities and then align those with our business goals and the overall direction we ’ re heading . From there , my team and I create tailored development plans for each individual .
To ensure different teams in the organisation work collaboratively , we focus on establishing a regular cadence of feedback and collaboration sessions . These touchpoints foster communication and ensure that teams work cohesively toward common goals . I believe that shared goals are crucial because they give all teams a common purpose to work toward , which is something our SMART strategy ensures . I ’ ve always been keen to ensure that everyone recognises the importance of their role and their contribution to the larger picture , as each member of the company is integral to helping us reach our goals .
What ’ s the business ’ approach to management ?
Our approach to management is rooted in our Leadership Behaviour Framework , which is designed to create a leadership mindset throughout the organisation . I feel this approach works so well because the framework isn ’ t exclusive to senior managers or executives but is available for every employee , fostering a culture where leadership is seen as a core part of the day-to-day role . It focuses on three main pillars : leading oneself , leading teams and leading strategy . This encourages every team member to take ownership , contribute to collective success and act boldly in decision-making processes .
Alongside this , we ’ re dedicated to encouraging collaboration , accountability and trust across the company . By giving employees the tools and autonomy to work in the best way that suits them , we ’ ve curated an environment of continuous improvement and growth – both at an individual and business level . x
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