BUSINESS PROFILE

How has the business grown since it started and how did you ensure growth ?

Criteo started to build growth in retargeting and performance marketing , specialising in personalised advertising to boost conversions . We later evolved into retail media , helping brands advertise directly on retailer websites , before ultimately expanding to commerce media . I ’ ve been fortunate enough to see the company grow into the global leader in commerce media that we are today , offering a full suite of data-driven marketing solutions across the open Internet .

When I look back at our company ’ s growth story , one of our early milestones was achieving profitability in 2009 ; an early sign of Criteo ’ s rapid growth potential . Four years later , the company went public on NASDAQ , further demonstrating its success and scalability . The growth we ’ ve achieved has also been spurred by strategic acquisitions , such as HookLogic ( a company I previously worked for ), Storetail and Iponweb . Acquiring HookLogic and Storetail helped us build the foundation for our retail media services , and the later acquisition of Iponweb enabled us to ramp up our commerce media strategy . These investments have broadened our service offerings , bringing increased campaign performance to brands and enabling retailers to further monetise their site traffic .

In the years since , our commitment to continuous innovation , leveraging our own AI and data analytics to provide highly personalised advertising solutions is what I believe has helped set us apart . We pride ourselves on being adaptable to our clients ’ and partners ’ needs , so are constantly exploring how we can evolve and provide them with the most innovative technology on the market . With our solutions , we offer real value for retailers , advertisers and media owners by delivering greater addressability through deterministic data .

Criteo is a global technology company which offers a full suite of data-driven marketing solutions across the open Internet . Its vision is to create richer , more meaningful consumer experiences by empowering both marketers and media owners through trusted , impactful advertising . Nicole Kivel , Managing Director , Northern Europe , Criteo , tells us more about the company and how the business motivates employees .

Our work with leaders in retail media and the breadth of our partnerships in commerce will continue to drive our growth , allowing us to stay ahead of market shifts and emerging opportunities . This enables us to meet the demands of retail media leaders by offering insightful solutions and fostering meaningful , measurable connections between brands and consumers .

What is your company ’ s vision and goal ?

Our company vision is to create richer , more meaningful consumer experiences by empowering both marketers and media owners through trusted , impactful advertising . To work toward this , we ’ re building a more engaging digital advertising landscape by using data-driven insights to connect e-commerce , marketing and media channels , all while maintaining trust and transparency .

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