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Founded in Madrid , Making Science is a digital acceleration company with a team of over 1,200 experts across 14 markets . As a consulting partner of Local Planet – a network of independent media agencies – Making Science delivers a suite of digital , technology and performance marketing services to a global clientele . Rodney Perry , Head of Data and Analytics , Making Science , told us more about his career and emerging technology trends .

What would you describe as your most memorable achievement ?

Successfully mapping and implementing a bespoke e-commerce measurement solution for a services provider stands out as one of my most memorable professional achievements . As the outcome for such a site was a phone call , email or request for a quote , it did not fit e-commerce measurement very well . The JavaScript solution I developed used only existing data and created new dimensions and metrics based on the context of the page . This provided a full view of the user journey using standard e-commerce reports and had a farreaching impact throughout the business .

What first made you think of a career in technology ?

I have always liked data and gadgets , so it appeared to be a natural fit . I never really thought about it ; I just followed my curiosity , wondering how gadgets and computers work , and by the time I stopped to look around , here I was , and it ’ s a great place to be ! It ’ s always fresh with interesting ideas and tools to satisfy that continuing curiosity .

What style of management philosophy do you employ in your current position ?

I like to promote self-learning , curiosity and empowerment . I am here for guidance and direction , but I won ’ t be standing over someone ’ s shoulder the whole time . I want the team I work with to proactively look for ideas and think creatively about how we combine this new knowledge with what we already know , to create something even better .

What do you think emerged as the technology trend of 2023 and why ?

The emergence of GenAI for the automatic creation of content has to be the most relevant technology trend of 2023 . Although it ’ s still under development , it has already had a major impact on a wide range of industries . I ’ m excited to be www . intelligentcxo . com

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