BUSINESS STRATEGY
Thriving in a world of constant change
Feeling overwhelmed by the constant barrage of change ? You ’ re not alone . Businesses are now grappling with a new reality . One of constant reinvention . Colin Gray , Managing Partner , Strategy at McCann Enterprise , a B2B specialist practice based in Birmingham , calls it ‘ Resilience 2.0 ’. Here , he discusses how it ’ s not just about adapting in the face of disruption , it ’ s building capabilities for continual reinvention in the face of complex challenges . Resilience 2.0 is the key to thriving in this evershifting business landscape .
Since the pandemic , business leaders have been grappling with a series of geopolitical events and resultant market volatility . Elections around the world are also likely to have a significant impact on the direction of the global economy . With at least 64 countries going to the polls , we can expect not only changes in trade and investment policies but also a potential increase in uncertainty and political polarisation .
Geopolitical risks posed by elections and conflicts have inevitable knock-on effects on the economy – both globally and for individual countries . For businesses , these events have resulted in rising fuel prices , shipping costs and supply chain disruption .
Colin Gray , Managing Partner , Strategy , McCann Enterprise
At the same time , these disruptive events have acted as a prompt for continued evolution in government regulations and consumer expectations . Unfortunately , according to the World Bank , the frequency of these events is increasing . As a result , the concept of building
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