BUSINESS PROFILE
Just to draw a broader picture : in 2010 , when we initially launched G2A . COM as a conventional retail platform , nearly 70 % of the market still relied on physical copies . By 2014 , when we made the milestone transition to a marketplace format , that figure had plummeted to 39 %. Fast forward to 2018 , and it has decreased further to a mere 17 %. Remarkably , by 2023 , physical sales were a mere 5 %, underscoring the total shift towards digital consumption . What allowed us to grow to the size we are today is something that in my opinion should be a foundation of our every decision . In order to become the largest marketplace in the gaming industry , we had to be on top of the game in six areas : price and range of offers , UX , payment options , security and support . I ’ m glad to say we do our best in every area mentioned , with many new innovations , like new categories on the marketplace , new UX designs or new offers for our users being implemented even now .
The first one is accountability – people should know their area of responsibility and take ownership . They demonstrate their skill by how they perform and know when they fail . They put their hearts into work to reach the PRO level .
The second factor is value delivery – people appreciate quality while understanding the importance of moving forward . They prioritise and run projects that are most consistent with the main vision , caring about delivering projects with the highest return on investment at the same time .
Then comes growth – people should actively look for opportunities to be cutting-edge and always challenge comfort zones – to achieve greater things and excel in how they do them . They should inspire each other with their drive and passion to work .
Bartosz Skwarczek , Founder of G2A . COM
What ’ s the business ’ approach to management ?
People come first . A company isn ’ t built solely by its founders or CEO , it ’ s always a team effort . Business and entrepreneurship , in particular , are highly collaborative endeavours . You set the goal , devise a strategy , break it down into detailed action plans and choose the right people to execute them . As an inspiring leader , visionary captain , empathetic mentor and steadfast friend during challenging times , your role is never-ending . For me , there are six key factors in management , and they are all ingrained in our DNA .
A very important factor is trust – when people can rely on each other and be sure that their problem will be listened to . They build their own credibility by being honest with others .
Nothing is possible without the right communication , so giving and taking regular feedback . Don ’ t guess – just have the courage to ask . Don ’ t assume that you know – listen and respect various points of view , even if they are different from yours .
Last , but not least is team spirit – people should feel that they are part of a team , not just an
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