BUSINESS PROFILE

Tell us a bit more about your business and how it started .

G2A . COM is the world ’ s largest marketplace for digital entertainment , where users can buy vouchers for digital products such as games , gift cards , subscriptions or software . We have created the most secure two-sided ecosystem connecting sellers and buyers , trusted by over 30 million users from 180 countries who have purchased over 100 million items . G2A . COM gathers in one place 75,000 digital deals offered by sellers from around the world . In 2023 the platform recorded 250 million users ’ visits . We are also very active in online security and are a member of Merchant Risk Council . We were also awarded with the prestigious American Card Not Present award in the Merchant Team of the Year category , alongside companies such as Microsoft , Barclay ’ s Bank and First Data .

If we rewind to the inception of G2A . COM in 2009 , it all began with an unexpected email . The message came from an ambitious 18-year-old entrepreneur , reaching out with a simple yet compelling request : “ Hi Bartosz , can you please become my business mentor ?” At first , I ignored it , but Dawid ’ s persistence was evident as he followed up the next day with a much more detailed message . His tenacity resonated with me , hence I decided to take him up on his offer and became his mentor for a period of six months . Having an extensive over a decade-long journey in the business world , I began imparting wisdom on the psychology of achievement and sharing valuable business insights . As our mentorship progressed , Dawid came up with the idea of embarking on a joint venture – a gaming business . Initially sceptical , I questioned the viability of entering such a seemingly niche market , dismissing it with the notion , “ Why gaming ? Gaming is for kids !” However , upon delving deeper into the industry landscape and gaining a better understanding of its potential , I came to realise the underestimation of my initial assumptions . Gaming wasn ’ t just child ’ s play ; it represented a lucrative and forwardthinking opportunity .

G2A . COM is an online digital marketplace for digital entertainment and has over 30 million users from 180 countries around the world . It connects sellers and buyers in a secure ecosystem . Bartosz Skwarczek , Founder of G2A . COM , explained how the company started with an unexpected email from an ambitious 18-year-old . He also spoke about his journey and how his drive comes from the ambition to inspire others .

How has the business grown since it started and how did you ensure growth ?

Back in 2010 , we were a small group of individuals fuelled by grand aspirations and boundless ambition . Our collective vision ? To establish ourselves as the premier destination for gamers seeking their favourite titles , initially through an online store . However , as the gaming landscape evolved , so did our strategy . We have recognised the emerging shift from physical game copies to digital downloads ; we saw an opportunity to pioneer a new approach . While others remained fixated on traditional distribution models , we made a pivotal decision : instead of merely serving as a retail outlet , we opted to establish a digital marketplace .

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