BUSINESS PROFILE
PSPs serve thousands of merchants , each of which has thousands of transactions happening every second . All transactions must be validated and decisioned appropriately , and while the retail sector sits on mountains of data , PSPs aren ’ t able to access most of it . across account management , sales and strategy . I was responsible for some of their largest global accounts , which showed me the importance of customer experience in driving performance . This remains a core belief of mine , and one reason I ’ m so excited to be joining Signifyd .
That ’ s where we come in ; to provide holistic visibility across identity and intent for the thousands of merchants any given PSP may have in their portfolio .
What has your career looked like so far ?
I actually began my career as a journalist working for national newspapers and magazines including The Guardian , The Observer and The Daily Mirror .
In 2018 , I left Global Blue and joined Adyen where I worked on account management and strategic partnerships , followed by taking on the MD position at BlueSnap . I ’ m joining Signifyd as GM and bringing a deep understanding of payment processes , fraud dynamics and the complex landscape of e-commerce in Europe from all of my previous roles and experiences .
How do you equip your staff with skills and knowledge ?
Nikhita Hyett , General Manager , EMEA , Signifyd
After having my son in 2012 , I made the decision to change careers and moved to the retail technology company , Global Blue , where I worked
I like to work collaboratively with my teams , encouraging them to push the boundaries of what ’ s possible and challenge the status quo . I
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