Intelligent CXO Issue 36 | Page 36

BUSINESS PROFILE
ENDAVA IS UNIQUE IN THAT WE COMBINE MARKET- LEADING EXPERTISE IN CONSULTANCY , ADVISORY AND DESIGN WITH TURNKEY SOLUTION DELIVERY . the immediate issue but does not address the underlying problem .
Can you tell us about Endava ’ s unique approach in the crowded consulting / Digital Transformation space ?
The MENA region ’ s enterprises have commendable digital aspirations . They desire to compete on the global stage and are keen to build the digital services to match . Many have therefore gravitated towards technology partners that strongly advocate ambitious , though inherently complex , risky , multi-year projects . While the potential of these projects is commendable , often when it comes to implementation , complexities and collaboration gaps snowball , leading all too often to digital investments falling far short of their mark .
Endava is unique in that we combine marketleading expertise in consultancy , advisory and design with turnkey solution delivery . We focus on an iterative approach to innovation , choosing to break with the traditional term of Digital Transformation in favour of digital acceleration . Instead of undertaking complex , risky , multi-year projects , we deliver constant , scalable , sustainable innovation . With our help , enterprises in the region have been able to accelerate their ability to take advantage of new business models and market opportunities . By co-creating with customers and delivering dynamic platforms and intelligent digital experiences in an agile way , we help our clients fuel the rapid , ongoing transformation of their businesses .
You ’ ve talked about the need for the board to champion Digital Transformation , could you explain why you advocate this approach as opposed to the set precedent of CIOs / CTOs / CPOs being in charge ? boards can mitigate the risks of tech debt and foster sustainable innovation .
This of course necessitates a cultural shift towards balancing quality with speed of delivery . A highly effective way to do this is by embracing what Endava calls digital acceleration – impactful iterative advancements . Boards must understand evolving organisational needs and technology landscapes , driving a stewardship mindset for innovation . Ultimately , prioritising excellence over mere pioneering can yield success , as exemplified by Apple ’ s longevity . Board involvement in innovation ensures a comprehensive approach , aligning tech initiatives with overarching business goals and positioning organisations for enduring success in a rapidly evolving digital landscape .
How do you ensure different teams in your organisation work together especially with Endava ’ s offshore delivery teams ?
The keys to any successful collaboration are clear communication and constant transparency . Fostering a company culture based on these principles starts with having the right people . Our close to client teams are laser focused on what we call ‘ right-teaming ’, an oft forgotten art of bringing the right people together from the right parts of the business to deliver an outcome . This can mean subject matter experts , architects , UI designers , testers , cloud experts , project managers – you name it . We bring that team together with the client to develop the shared vision . There is no individual glory to be sought given the scale and ambition of projects that Endava undertakes , and success is only possible when all stakeholders are under the same banner . It is why we live and breathe our ethos . x
David Boast , Managing Director – MENA , Endava
The need for a shift towards board-led Digital Transformation stems from the fact that short-term tech decisions are leading to long-term consequences like tech debt . While CIOs and CTOs focus on immediate needs , they may overlook the strategic implications . Boards , not beholden to quarterly targets , are therefore better positioned to champion a more holistic approach . By integrating technology considerations into long-term business strategies ,
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