INFOGRAPHIC in 2022 . Again , this is highly correlated with age : 32 % of consumers aged 18 – 24 make data deletion or change requests compared to only 4 % of older consumers .
Public awareness of privacy laws continues to be relatively low with 46 % of respondents aware of their country ’ s privacy law . Those who are aware of the law are more likely to feel they can adequately protect their data : only 40 % of those unaware of their country ’ s law feel they can protect their data compared to 74 % of those who are aware of the law . A total of 68 % of consumers aged 18 – 24 feel they can protect their data and this gradually declines to 47 % of consumers over age 65 saying so .
Role of laws and governments
Many consumers look to the government to set the standard of care and enforce privacy protections . Half ( 50 %) of respondents said
A MAJORITY OF RESPONDENTS ( 54 %) SAID THEY ARE WILLING TO SHARE THEIR ANONYMISED PERSONAL DATA TO HELP IMPROVE AI PRODUCTS AND DECISION-MAKING .
national or local government should have the primary role in protecting data , whereas 21 % said private companies should be primarily responsible for protecting data .
Consumers are split on the value of data localisation . Most have heard about such requirements and 76 % indicated initially that data localisation might be good . However , when considering the cost associated with it , thereby making products and services more expensive , only 44 % were in favour of data localisation . x www . intelligentcxo . com
19