INDUSTRY UNLOCKED hand , private companies have their own services that can complement the public options and add new capabilities . Providers offer platforms that seamlessly integrate various transportation modes , data , customer journey planning , payment systems , policies , operations and customer service , however , there is no one-sizefits-all solution readily available . Agency teams play a pivotal role in determining how services are structured and executed to cater to their specific requirements .
Passengers win with this approach by using a single authentication and interface to access a vast range of transit options , simplified payment and detailed journey planning . Cash is no longer needed in a contactless environment , and riders can use one single touchpoint to purchase travel services across multiple modes . Agencies can also incentivise users with discounts for travelling off-peak , for example , or reaching a set number of journeys . At the same time , cities can reward agencies for reducing pollution or hitting target passenger numbers . Thus , a dynamic feedback loop is created where people and organisations take part to reach shared ambitions .
The future of transit
Creating robust connected services is a constantly evolving journey , but one that needs to be proactively driven by all involved . By collaborating with partners , providers can establish a shared strategy and mutual objectives . They can collectively determine the transportation modes they wish to integrate and devise a roadmap for the expansion of mobility services within their region . This collaborative process involves the creation of common data standards and a robust data foundation . Such an approach ensures the availability of reliable information and valuable insights , essential for supporting seamless integrated mobility services . x
Aaron White , UK Business Development Director UK , Cubic Transportation Systems
www . intelligentcxo . com
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