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Amadeus and Emburse to simplify travel and expense for global enterprises
Leading travel technology company , Amadeus , and Emburse , a global leader in spend optimisation , are joining forces through a strategic partnership to better address the business travel demands of global enterprises . The partnership will ensure a seamless experience from trip planning and booking , through to expense reporting , reconciliation , reimbursements and spend analytics .
This relationship delivers more choice to enterprises that are looking for an integrated suite of modern , sophisticated travel spend management tools , without having to compromise on quality by being tied to a single vendor .
Amadeus and Emburse can now deliver a fully integrated solution to new customers , as well as offering each other ’ s solutions to current customers . Amadeus will promote Emburse Chrome River as a recommended integrated expense management offering to corporations in the United States and specific markets in Europe ( UK , Scandinavia and Benelux ), while Emburse will add Cytric Travel and Cytric Easy for Microsoft Teams to its portfolio of travel spend optimisation solutions .
“ Emburse and Amadeus have had data integrations for some time , and we share a number of high profile customers , but with this partnership , we ’ re really taking things to the next level ,” said Eric Friedrichsen , CEO of Emburse .
“ The two companies offer a number of complementary solutions that span the entire business travel journey . This relationship enables us to empower global enterprises with state-of-theart tools that offer greater simplicity for their end-users , while creating value for the enterprise through greater visibility and more efficient travel spending .”
TikTok shakes up South Africa ’ s social media
The ‘ Big Five ’ social media platforms in South Africa have been shaken up , as TikTok leaps past Instagram into second place and challenges the dominant social network , Facebook , in several segments .
This is one of the key findings of the South African Social Media Landscape 2023 study , released by brand intelligence consultancy , Ornico , and market research house , World Wide Worx .
The data is based on Ask Afrika ' s Target Group Index ( TGI ), which surveyed 24,744 respondents . Data is weighted to the population and represents 28.1 million South Africans . Ornico and World Wide Worx also conduct a survey of social media usage by South Africa ’ s biggest brands and integrate the findings with several additional data sources into one of the country ’ s most anticipated research reports of the year .
Facebook , with a commanding 56.7 % penetration of South Africans aged 15 and over living in cities and towns , continues to dominate the social media scene .
However , TikTok has seen explosive growth and surpassed Instagram to claim second position at 30.6 %. Notably , TikTok ' s appeal extends beyond its under-15 target audience , making significant inroads into the 15 + market . The study delves into this phenomenon further , examining the platform ' s impact on different age groups .
Instagram remains a popular choice among South African social media users , boasting 27.6 % penetration , while Twitter retains a significant following despite its troubled takeover by Elon Musk , standing at 22.5 %. LinkedIn is far behind , but its 14.7 % penetration is healthy for a professional networking platform that does not hold youth appeal .
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