INFOGRAPHIC
This shows that visuals revealing information about a new product or disclosing a new campaign have great value for brands .
However , the financial impact of visual content leaks is by no means the only consequence experienced by companies , who mention loss of competitive advantage , contractual issues , counterfeiting and damage to brand reputation as their main pain points .
These incidents can also lead to a loss of trust among customers , stakeholders and employees .
VISUALS ARE NOT INCLUDED IN STANDARD PROTECTION STRATEGIES , YET THEY PLAY A PIVOTAL ROLE IN THE SUCCESS OF MANY COMPANIES .
Why is this important ?
The top sources for digital asset leaks are agency subcontractors and retailer platforms . Other sources are lack of protection on mobile devices and office equipment , lost phones / laptops with non-protected images and staff members sharing content with third parties outside the company ( not realising the material was confidential ).
The study covers a range of topics , including the impact of visual content leaks on various industries , common types of leaks and the costs associated with these incidents . It also shares examples of real-life content leaks and provides best practices for preventing them .
Today , keeping sensitive business content safe from unauthorised dissemination has become a top priority for companies worldwide .
Mathieu Desoubeaux , CEO of IMATAG , said : " We hear a lot about leaks following cyberattacks , and sensitive data usually refers to data that impacts Business Continuity . However , other ‘ strategic ’ leaks are often forgotten . Visuals are not included in standard protection strategies , yet they play a pivotal role in the success of many companies ."
Companies tend to protect their data with IT and their images with legal measures . When leaks occur , one of the challenges is to find out their source . Therefore , companies need forensics tools to carry out their investigation and get evidence for legal purposes . x www . intelligentcxo . com
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