INDUSTRY UNLOCKED shaped by AI-driven decisions in the future as well . For example , ChatGPT can already pump out a detailed travel itinerary with specific activities and places to go and that will improve with their next version .
By the end of the decade , it ’ s likely that any traveller will be able to access their own personal travel concierge expert that ’ s entirely AI-powered through a generative AI tool like ChatGPT or similar products . This could drastically reduce the need for human travel agents in brick and mortar offices . Those experts will still be available for a premium . But if ChatGPT can eventually answer every possible question one could have about an upcoming trip , in addition to creating detailed itineraries , that will revolutionise the traveller search and booking journey and trip planning writ large .
In the future , based on customer data , online travel agencies and hotels will be able to microniche market down to the individual traveller level and offer personalised deals , offers , services and support that are catered for each traveller ’ s unique needs .
For example , someday you may check into a hotel room and the temperature is pre-set to your liking , your favourite channel is already playing on TV and the room is set up for your unique needs ( i . e . business meeting space , playpen for baby , exercise area , etc .)
Frictionless travel is the goal
We believe that the hospitality and travel industries will use next-generation AI to enhance the guest experience , improve efficiency and drive revenue . And that these enhancements will eventually deliver a more ‘ frictionless travel ’ experience for consumers that ’ s more turn-key and stress-free .
For example , some hotels will start using AI tools to personalise and customise their service down to the unique needs and wants of every customer .
AI will also be used to engage guests throughout their travel journey using AI chatbot messaging apps and contact check-in and payment systems . Some hotels will start to offer Virtual Reality or Augmented Reality tours of their lobby , rooms , amenities and local attractions .
Online travel agencies and hotel booking sites are already exploring how to incorporate AI open architecture into the search and booking process . In recent months , Expedia , Kayak , Trip . com have begun to embed ChatGPT search capabilities into their platforms . We at HotelPlanner chose to take a different approach .
We integrated ChatGPT into our new loyalty programme , Hotel Buyers Club , as an additional membership benefit . We thought that was a fun way to combine two of our industry ’ s hottest trends : loyalty and AI .
These are just a few of the changes that AI will bring to the world of travel , tourism and hospitality in the coming years and beyond . We are in the nascent stages of how nextgeneration AI will revolution all industries . It could be a few more years before we see how each industry will incorporate these tools , but the AI revolution is here and the race is on .
Much like the introduction of the calculator , the Internet or smart phones , Generative AI tools will eventually become ubiquitous and impossible to ignore . x www . intelligentcxo . com
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