INDUSTRY UNLOCKED
WE BELIEVE THAT THE HOSPITALITY AND TRAVEL INDUSTRIES WILL USE NEXT- GENERATION AI TO ENHANCE THE GUEST EXPERIENCE , IMPROVE EFFICIENCY AND DRIVE REVENUE . from Google so he can speak more openly about AI ’ s dangers , such as fake imagery , sounds and text that make it impossible to discern ‘ what is true anymore ’. His concerns may be wellfounded . For example , an AI-generated song featuring Drake and The Weeknd went viral on TikTok last month before being removed due to copyright claims .
Since copyright law has not yet caught up with how to regulate this new technology , it ’ s likely a case will come before the Supreme Court in the coming years . The CEO of OpenAI , which owns ChatGPT , echoed these concerns recently when he said that his biggest worry was that the technology could be used for disinformation or offensive cyberattacks .
Simply put , society and the law will need to figure out the regulatory guardrails because the potential for good is enormous , but the potential risks are real depending on the user ’ s intentions and inputs . In the coming years , society will have to determine what AI tools will be universal vs what will be tailored for the individual . We need time for people to get used to this new technology , what works , what doesn ’ t , what people like and don ’ t like and what the risk mitigating measures will be .
Streamlining the customer search and booking journey
The entire travel , tourism and hospitality industry is working to add more automation , customisation , personalisation and localisation into their services using Generative AI tools . The travelling public will greatly benefit by having their questions answered much faster and their search and booking journey streamlined and simplified . Their travel experiences will be
38 www . intelligentcxo . com