BUSINESS PROFILE

Tell us a bit more about your business and how it started ?

Go Inspire started as a printing company in 1992 , producing one-piece mailers for magazine inserts and direct response advertising and evolved into direct mail and critical mail i . e ., bills and statements . In 2000 , we recognised the importance of data in advertising and got into loyalty , creating the GI Insight business which won several loyalty schemes clients . It was around that time we started profiling clients to help them market more effectively .

How has the business grown since it started and how did you ensure growth ?

When the digital media began increasing its market share , I acquired the business through a management buyout in 2016 and rebranded as Go Inspire . My aim was to pivot the company into a more solutions-oriented business for C-suite businesses .

We quickly expanded our services to offer full-service marketing hybrid ( digital and print ) solutions . We acquired commercial printer , Eclipse , to expand our capabilities and deliver value across the board . Go Inspire had a renewed focus on acquisition and developing our customer experience ( CX ) offer to help clients win more customers , convert them better and understand when and how to talk to them .

We use data to help our clients communicate with their customers more effectively and have managed to grow our business by winning work on both the output level and through data-driven solutions .

What ’ s the business ’ approach to management ?

Our management structure is relatively flat . We try to hire subject matter experts across various verticals because we believe it ' s essential in today ' s business environment to create a positive work environment .

Go Inspire , a marketing performance company , provides its clients with a customer experience offering , which helps to win more customers . The business uses data to help its clients communicate with their customers more effectively . Patrick Headley , CEO , Go Inspire Group , told Intelligent CXO more about how the company was recently acquired by Xerox and how the organisation works together .

Our culture is a crucial aspect of the business , and it ' s the senior team and managers who play a significant role in creating a positive work environment . As for our different divisions , we have a manufacturing arm that provides outsourcing services to other businesses .

Additionally , we have a charity specialist division that has established itself as a subject matter expert in the sector .

What is your company ' s vision and goal ?

We were recently acquired by Xerox , which was a fantastic move for us . Becoming part of a multi-billion dollar US business when we ' re a £ 100 million UK business is a clear indication that we ' re doing something right .

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