CXO INSIGHT which is getting data on machine utilisation , how to best predict its maintenance schedule , how to analyse different areas of the job sites , which operators are efficient and less efficient . We expect the mining industry to lead the way because these are customers that are a lot more versed in managing these machines .
If I was to summarise our customers ’ appetite for digital , I would say what makes a good customer experience for them ? I think there are three aspects that really matter . It ' s feeling secure – our customer needs to feel secure about the purchase and their ability to utilise a machine properly . They want the feeling to be appreciated . It ' s important that our customers have a customised attention . And finally , a key aspect is ease of doing business , and I think that in that sphere there will be a lot to do in terms of digital . agricultural exports and mining minerals exports . These are going to be key markets for us .
Djibouti is geographically a very important and strategic country in the region . It ' s a gateway for Ethiopia into international trades and the gateway into Somalia . Somalia is a very difficult country to access so being present in Djibouti opens up these gateways . Djibouti really is an international market .
We then have Sudan and Somalia . These countries have tremendous growth opportunities . Instability within the region is a big detractor in the potential for these countries . But being there , being present and being established before the big growth happens is extremely important . It will build company reputation . In terms of primary sectors in Somalia and South Sudan , agriculture transport is extremely important for us to focus on .
How do you plan to increase your presence ?
IN NEFC GROUP , WE ARE PROUD OF OUR USE OF MODERN TECHNOLOGY TO IMPROVE OUR CUSTOMER EXPERIENCE .
I would categorise three pillars for growth strategy in the region . The number one is focus on regional growth . Ethiopia really is the economic powerhouse of the region . The country has gone through a lot of development already . The key areas of strategic importance economically for Ethiopia are the industries of exports ,
Number two and number three are really key and together they form our competitive advantage . Number two is developing local talents and as a representative of world-class brands in construction machinery , power generation , agricultural products , it ’ s almost a duty of ours to not just throw the products there and hit and run . It ' s about developing the presence because people locally are the ones building the relationship locally with the customers . They ' re the ones who bring value to the customers .
Lastly , investing our local capabilities – putting investment in producing , constructing and maintaining world-class facilities for workshops where people can bring in their machines for repair . And not only that but a rental fleet . Not everybody has the capability , the ability to purchase heavy equipment worth hundreds of thousands , if not millions . Rental services are very important .
In summary , it ’ s all about our customer growth . Our customer growth is what is going to enable our growth locally and for the group . We believe there is opportunity to position ourselves before mass adoption of these services . Really the initial phase of our Digital Transformation is about the employee experience and now the next phase is going to be about reinforcing the customer experience by staying core to our value proposition , which is delivering high standards and premium services to our customers , while focusing on the growth . x
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