CXO INSIGHT

To kick off our journey , we began by implementing the Infor M3 ERP system in one of our main subsidiaries , Reis Engineering . Infor M3 has provided us with a lot of functionalities and features that have helped us adapt our processes and make them lean . It has also enabled us to manage our inventory supply chain more efficiently , which has resulted in better decision-making and cost-saving .

Our next step in the Digital Transformation journey is to implement the Infor Customer Lifecycle Solution . This will enable us to carry out a range of essential tasks , including managing customer prospect information , keeping track of competitors , creating opportunities and managing customer issues and resolutions . Also , we have planned to roll out the Infor M3 system to the other remaining subsidiaries to align our operations and the processes and to provide a full enterprise solution to the company .

In NEFC Group , we are proud of our use of modern technology to improve our customer experience . We regularly update our digital tools to stay ahead of our competitors in East Africa and lead in our industries and products .

MOHAMMED MANDIL , HEAVY EQUIPMENT BUSINESS MANAGER :

Describe your customers and their appetite for digital . projects happening internationally . In terms of social media , it ’ s a bit like everywhere , people connect to social media to connect with their peers . We see it more and more in the application of business opportunities and marketing .

In our neighbouring country , in Kenya , I don ’ t know if you have heard of M-Pesa , it is a digital wallet and online payment services . We started seeing it appear in Djibouti this year . So , this is very much an infancy phase in our region . We haven ' t seen any of it in Ethiopia or South Sudan or Somalia yet , but we do expect it to soon . And we do want to be ready for this as we see massive opportunity .

If I was to describe our heavy equipment customers today , people purchasing heavy equipment don ' t just want to purchase a machine . They use machines in very harsh applications and machine uptime is very important . Important factors to describe customer behaviour is all about product support . As a dealer , we support the customer to ensure the machines are reliable .

Training and job site assessments are also key challenges that they have . A good 90 % of our customers are not versed in technology . Technology is something that they fear because it ' s complex . If it goes wrong , they don ' t know how to repair it – it is something that they avoid at the moment . Machines that they purchase are simple , and they ' re reliable .

Scan / tap QR code to watch the video interview

Our customers are all in the Horn of Africa . Through the appearance of cellular network , the Internet really picked up in Africa in recent years . We ' ve seen tremendous growth in terms of consuming digital content and seeking information about our products . Our customers often use the Internet to seek best practices from other companies , contractors or other major

If I was to describe the buyer personas , many of them would have the tendency to follow what works for their peers . The day that somebody trustworthy uses technology and finds its application easy , I expect a lot of our customers will start transitioning towards adopting technology on their machines . That would enable the aspects of the digital use of our machines ,

www . intelligentcxo . com

45