Intelligent CXO Issue 23 | Page 17

TECH TRENDS showing an 81 % search volume increase since the start of 2022 .
As we approach 2023 , expect the growth of both lifecycle management tools and subscription businesses to mirror one another .
By reducing customer churn , subscription businesses stand to benefit from additional revenue and increased brand loyalty , and customer retention tools can help them achieve this .
5 . Collaboration software + 41 %
With most businesses continuing to operate in hybrid or fully remote work environments , collaborative tools remain essential . There are promising signs for the future of the sector , too , with a 41 % spike in search volume since January 2022 .
In 2023 , the top collaborative tools will continue to grow . However , this growth will largely depend on their ability to stand out in the crowd , by taking advantage of forward-thinking features such as AR and VR integration and spatial audio .
6 . Vertical SaaS + 40 %
Vertical SaaS is the practice of building software targeted toward a particular niche or industryspecific standard . Instead of aiming to be all things to all people , the vertical SaaS provider aims its software squarely at smaller market sectors . And , while it ’ s a relatively new strategy among developers , it ’ s a trending topic in the SaaS landscape , boasting a 40 % increase in search volume since last year . a crucial ally to businesses looking to gain a competitive edge . It ’ s great to see SaaS providers helping to level the playing field .
" At Chargebee , we ’ re particularly excited by the rise of no-code solutions and the way they ’ re steadily democratising software development and increasing innovation .
“ The SaaS sector moves at an incredible pace and without keeping up with current industry trends , it is easy to fall behind . However , if you ’ re keen to reduce the overheads of your start-up or streamline the workflows of your SME , it ’ s worth capitalising on emerging SaaS offerings at the beginning of the trend ' s popularity .
“ If you ’ re seeking to build upon the successes you ’ ve had this year or hoping to recover from a difficult 2022 , your business likely stands to benefit from investing in the SaaS space and its growing trends in 2023 .” x
IF YOU ’ RE KEEN TO REDUCE THE OVERHEADS OF YOUR START-UP OR STREAMLINE THE WORKFLOWS OF YOUR SME , IT ’ S WORTH CAPITALISING ON EMERGING SAAS OFFERINGS AT THE BEGINNING OF THE TREND ' S POPULARITY .
7 . Metered billing + 26 %
SaaS providers are solving the pricing model headache by implementing metered billing . Metered billing takes into account your customer ’ s usage and charges them accordingly .
The model isn ’ t perfect for every SaaS platform , but it ’ s a great way of ensuring pricing is fair , and it can offer valuable insights into customer behaviour , too .
Searches for ‘ metered billing ’ rose by 26 % this year , and it ’ s a trend we expect to continue as consumers look to cut costs and seek out the most bang for their buck .
Chief Marketing Officer of Chargebee , Sanjay Manchanda , said : “ SaaS providers have become
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