ISSUE 16

Intelligent CXO is a Lynchpin Media publication for professionals with an interest in global CXO news and events . If you wish to subscribe for regular copies , then please email : info @ lynchpinmedia . com

Tata Consultancy Services ( TCS ), a leading global IT service , consulting and business solutions organisation , has joined the iconic British racing team Jaguar Racing as title partner ahead of the 2021 / 22 ABB FIA Formula E World Championship . The team will be known as Jaguar TCS Racing .

The partnership will see the creative use of data and insights from the racetrack to shape the wider growth , development and transformation of the entire electric vehicle ecosystem .

Amit Kapur , Head of UK & Ireland – Tata Consultancy Services ( TCS ), talks to us about the partnership , Formula E , sustainability in motorsport and the future of electric vehicles .

We are offering a lot of advice to enterprises this month by stepping back and examining traditional business structures and strategy . For example , our Editor ’ s Question , on page 20 , looks into the possibility of a four-day working week .

Following the UK ’ s recent trial shifts , the four-day working week has been a hot talking point among employers . We speak to three experts from WorkJam , DH2i and 4 Day Week Global , about this and how they can see it being adopted by organisations globally .

This theme continues on page 25 , with our Business Strategy . Caroline van der Merwe , COO of SmartWage , examines how effective communication is key to producing an effective and

loyal workforce and how this strategy can be adapted to bridge the digital divide , particularly in South Africa .

Shahid Nizami , Regional Vice President , Asia Pacific and Japan , ActiveCampaign , also provides insight into a strong strategy , on page 41 . He tells us how companies can create a successful online retail plan and provides five key tips on building a fantastic e-commerce strategy .

On page 66 , Mathias Holzinger , Product Manager at TeamViewer , tells us about the five functionalities that are crucial for contact centres of the future and provides a guide to help understand the elements better .

Finally , on page 70 , Karien Spencer , Talent Acquisition Lead at Decision Inc , speaks to us about hiring for potential in amongst the skill shortage , and how embracing less experienced employees is worth the risk .

We also have a round-up of all the latest business news from across our regions , while our ‘ intelligent ’ brands sections look at the latest news in finance , marketing , HR solutions and employee engagement .

Rebecca Miles , Editor of Intelligent CXO , is currently on maternity leave . While she is enjoying precious time with her new arrival , Catherine Darwen will be heading up Intelligent SME . tech and Intelligent CXO . You can get in touch at catherine @ lynchpinmedia . com

I hope you enjoy this issue and please do not hesitate to get in touch if you ’ d like to contribute to a future edition .

Catherine Darwen Assistant Editor www . intelligentcxo . com

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