LYNCHPIN MEDIA TEAM

Strategy is a key focal point this month , with social media and marketing taking centre stage in our cover story with Colin Watkins , Country Manager for France and the UK , and Director of Marketing for Europe at Duolingo . He speaks about the company ’ s recent success with social media , including TikTok and Twitter , elaborating on how the company integrated itself into modern pop culture and why it is crucial for businesses to do the same . Additionally , he gives practical advice to other enterprises on how they can use social media strategically to enhance their marketing . You can read his insights from page 44 .

2022 and post-pandemic recovery have both been hot talking points this month , with our Editor ’ s Question asking how the pandemic has affected organisations financially and how they should plan for the year ahead . Three leading experts offer insight and advice on page 20 . Our second feature , starting from page 41 , further expands on this as Jessica Robinson tells us about socially conscious investing , including why it ’ s a smart way to invest your money and its relationship with sustainability .

Tech is also at the forefront this month , with a range of features discussing the impact of technology on modern

enterprises . For example , on page 14 , John Lamphiere , RVP EMEA & APAC , at ActiveCampaign , discusses how automation can be harnessed to improve customer service even while you sleep . He emphasises the importance of the impression of your brand , with the average person spending 145 minutes a day on social media .

Another example is our Get to Know feature on page 63 , which this month spotlights Tapoly , an InsurTech firm , and highlights how the company is using tech to streamline processes and meet the market ’ s needs . While on page 66 , Dragos ’ CEO , Robert M . Lee , gives his thoughts on how OT cybersecurity has risen to the top of the CISO ’ s priority list .

We also have a round-up of all the latest business news from across our regions , while our ‘ intelligent ’ brands sections look at the latest news in finance , marketing , HR solutions and employee engagement .

I hope you enjoy this issue and please do not hesitate to get in touch if you ’ d like to contribute to a future edition .

Catherine Darwen Editorial Assistant

MANAGEMENT

Managing Partner : Richard Judd , richard @ lynchpinmedia . com (+ 44 7534 132 966 )

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MAGAZINE CONTACT

Managing Editor , Intelligent SME . tech and Intelligent CXO : Rebecca Miles , rebecca @ lynchpinmedia . com (+ 44 203 026 6825 Ext 1007 )

EDITORIAL

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Managing Editor , Intelligent CIO Middle East , Intelligent CIO Africa and Intelligent Tech Channels : Manda Banda , manda @ lynchpinmedia . com (+ 44 20 3026 6825 , Ext 1009 )

Managing Editor , Intelligent CIO Europe , Intelligent CISO and Intelligent Data Centres : Alix Pressley , alix @ lynchpinmedia . com (+ 44 20 3026 6825 , Ext 1003 )

Senior Editor , Intelligent CIO LatAm and Intelligent Tech Channels LatAm : John Rodríguez , john @ lynchpinmedia . com

Editor , Intelligent CIO LatAm and Intelligent Tech Channels LatAm : Natália Moraes , natalia @ lynchpinmedia . com (+ 55 61 99202-7509 )

Editorial Coordinator : Louise Mair , louise @ lynchpinmedia . com

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Rebecca Miles , Editor of Intelligent CXO , is currently on maternity leave . While she ’ s enjoying precious time with her new arrival , Catherine Darwen and Jess Abell , will be heading up Intelligent SME . tech and Intelligent CXO . They would be delighted to hear from you . You can email catherine @ lynchpinmedia . com or jess @ lynchpinmedia . com

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Lynchpin Media is a boutique publisher registered in the United Kingdom . Company number 8096230 . 63 / 66 Hatton Garden , London , EC1N 8LE

Intelligent CXO is a Lynchpin Media publication for professionals with an interest in global CXO news and events . If you wish to subscribe for regular copies , then please email : info @ lynchpinmedia . com www . intelligentcxo . com

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