INFOGRAPHIC surveyed generated 20 % or more of their annual operating budget from their event and online fundraising efforts .
• Fundraising events are back in a big way for most non-profits . A total of 90 % organisations held at least one fundraising event in 2021 with 79 % meeting or surpassing their event fundraising goals . The number of organisations surpassing their goals ( 28 %) has more than doubled in the past year .
• Hybrid event experiences grew by three times over the past year , with 57 % of nonprofits engaging both online and in-person supporters at their events . A mix of inperson and virtual event experiences will continue in 2022 , with 69 % planning at least one in-person only event , 50 % hybrid and 31 % virtual only .
• Online and event fundraising are helping non-profits expand their donor base . Approximately 27 % of non-profits are reaching more first-time donors and 16 % are seeing growth in re-engaged lapsed donors . Only 18 % report a decrease in retention rates .
• Planning around the pandemic continues to be a top challenge for non-profits . Other top challenges impacting non-profits this year include donor engagement , donor fatigue and maintaining year-over-year fundraising growth ( especially with recurring giving ).
• More than a third of non-profits plans to create new hybrid experiences to continue engaging virtual supporters post-pandemic . Only 75 % will be back to in-person events by spring 2022 . About a quarter of those surveyed have no plans to incorporate virtual supporters in their events at this time .
• Non-profits are increasing technology budgets to support a variety of giving experiences . Just 33 % of non-profits increased their technology budget in 2021 , while only 3 % reported a decrease . Smaller organisations are more likely to continue increasing technology investments in 2022 . x www . intelligentcxo . com
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