BUSINESS PROFILE
Rich Hobbs, CIO, The Royal Mint
The Royal Mint, which is based in Cardiff in Wales, has been making coins for over 1,100 years. When Rich Hobbs joined the company as CIO he saw a clear chance to support the organisation’ s growing e-commerce ambitions and knew it would take a complete platform overhaul. He worked with Optimizely to improve the modern digital journey and experience for Royal Mint customers.
HOW THE ROYAL MINT HIT 50 % CONVERSION WITH OPTIMIZELY ONE
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