INDUSTRY INSIGHT
How to build a personal brand that cuts through an AIpowered job market
The answer to the question of will AI take my job very much depends on who you are talking to. But the general consensus is that AI will affect certain markets and industries more than others and that improvements to AI will see yet further changes. So what can mere mortals do when it comes to hanging onto their jobs? Business coach and author, Julian Lighton, explains how to build your own personal brand to cut through the noise.
Have you lost out on a role recently? Have you been restructured out of your job as your employer decided to automate it? Or been introduced to a new AI co-worker? However dystopian this may sound, you are one of a rapidly increasing number. This is the reality of today’ s job market, particularly if you work in technology or media. Many entry level and middle manager roles are vanishing.
Thankfully there are still many vital things that AI can’ t do and that cannot be automated. AI can’ t yet think creatively or critically( abstract thinking), it doesn’ t possess any emotional intelligence, it cannot sense real world context and it can’ t adapt or collaborate with humans in real-time. It is in these areas that employees should focus on differentiation. Now is a perfect opportunity to take a clear-eyed review of your skillset focus on what makes you valuable and different and to start proactively managing your career. www. intelligentcxo. com
35