Intelligent CXO Issue 63 | Page 31

INTELLIGENT TECHNOLOGY

Infoblox and GoDaddy support open standards for AI agent discovery, identity and verification

Infoblox, a leader in hybrid, multi-cloud networking and preemptive security, and GoDaddy, a global leader in domain registration and Internet infrastructure, have announced support for complementary open standards designed to help AI agents identify, discover and verify one another across the open web.

Infoblox is advancing DNS for AI Discovery( DNS-AID), an open, interoperable approach for agent discovery built on existing Domain Name System( DNS) infrastructure. GoDaddy is helping develop Agent Name Service( ANS), an open standard focused on agent identity, naming and verification using DNS and public key infrastructure( PKI). Both efforts are complementary and are being developed in community standards bodies with the explicit goal of enabling independent implementations and avoiding single- or concentrated-vendor control.
The companies share a belief that no single or small group of vendors, registries or platforms should control how AI agents are named, discovered or verified. As agents begin to act across websites, applications and enterprise environments, open standards will be essential to help people and systems know which agents they are interacting with and whether those agents are verified.
What Is DNS-AID?
DNS-AID is an open standard, currently advancing as an Internet Engineering Task Force draft and open-source software, that defines how AI agents can publish discoverable metadata using existing DNS record types, including RFC 9460 Service Bindings, DNS-SD service discovery, Domain Name System Security Extensions and DNS-based Authentication of Named Entities. DNS-AID is not owned by any company; it is a community standard that any organisation, platform, registry or agent framework can implement.
By advancing DNS-AID, Infoblox is helping establish a standardsbased discovery layer for agents. GoDaddy supports the goal of open, DNS-based agent discovery and believes DNS-AID complements ANS by addressing a related but distinct need: helping agents and systems find the metadata needed to evaluate and connect with one another. x
“ Agents will only reach their full potential on the open web if people and systems can verify who they are interacting with,” said Jared Sine, Chief Strategy and Legal Officer at GoDaddy.“ Adopters of the Agent Name Service open standard leverages the only infrastructure that exists today that operates at the scale and speed of the global Internet – Domain Name Service. We support Infoblox’ s work on DNS-AID and believe open standards for identity, discovery and verification will be critical as agents become part of everyday digital experiences.”
“ The lesson we learned from the 1970s – 1980s is simple: no single entity could or should run the phonebook of the Internet for everyone,” said Wei Chen, CLO, EVP, Regulatory Strategy at Infoblox.“ DNS replaced it, not with another centralised list, but with an open, federated protocol that anyone could participate in. Forty years later, DNS remains the gold standard for digital trust and a scalable foundation where agents, Model Context Protocols, services and endpoints can be discovered and trusted through the same architecture that already powers the global economy.”
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