Held under the theme‘ Together Towards Tomorrow: Innovation Without Boundaries’, the event brought together 703 clients and partners from 53 countries. The programme featured 112 speakers, 15 panel discussions and eight dedicated stages. Comarch User Group is an annual, invitation-only forum where leading global brands openly share their operational strategies, technical architectures and tangible business outcomes. CUG26 went beyond standard corporate presentations, serving as a substantive knowledge-sharing platform focused on business pragmatism and realworld implementation.

Main stage highlights: Global growth and the reality of AI an environment that attracts the best engineers and global talent to Comarch.”

Attendees heard a discussion between Jarosław Mikos, CEO of Comarch, and István Szőke, Managing Partner at CVC, who addressed the management perspective on AI, the company’ s future direction and Comarch’ s growing international presence. Tomasz Marciniak, Managing Partner at McKinsey Poland, followed with a high-level analysis of macroeconomic and technological trends defining today’ s market standards.

The highly anticipated AI panel – featuring Comarch’ s Dr. Łukasz Bolikowski and Wojciech Mach, alongside Michał Skowron from Google and Łukasz Foks from Microsoft – went beyond marketing hype. The discussion focused on the challenges of scaling global AI implementations and on the human dimension of technological innovation. Further strategic insights were shared by Sven Neweling of Deutsche Bahn, who spoke about stimulating commercial growth by embedding real sustainability values into loyalty mechanisms, and Manuel Alvarez Ruelas of Capgemini Spain who offered a critical perspective on modern digital ecosystems.

The business sessions concluded with an inspiring keynote by Mateusz Kusznierewicz, Olympic champion and entrepreneur, on Sustainable High Performance. His presentation offered key lessons for today’ s leaders on energy management and preventing professional burnout.

“ It is about success and goals. Even if they are small. It does not have to be an Olympic championship or a world championship. Sometimes we have small goals, but when we achieve them, we feel great. In sport, we know that it is very important to believe that we can reach the goal. I imagine that your bar is also set very high. But if we believe we can get there, that makes a huge difference,” said Kusznierewicz.

The first day concluded with a gala dinner at the Polish Aviation Museum, where participants had the opportunity to network surrounded by the history of aviation. x

CUG 2026 was opened by Comarch CEO, Jarosław Mikos. The Main Stage sessions showed how companies can grow their business, implement AI and build an advantage through people, technology and an expanding presence in international markets.

“ Our mission is to guide our clients through this new era by delivering concrete projects and features that change the world,” said Jarosław Mikos, President of the Management Board and CEO of Comarch.“ Ultimately, everything we achieve – from operational excellence to Agentic AI and true transformation – must be driven by the potential of our people. We are consciously building a high-performance culture based on engagement and values, creating

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