At the same time, half of respondents( 50.2 %) say client budget cuts had the biggest negative impact on their work in 2025, suggesting that financial pressures affecting businesses may be reducing demand for creative services.

Over half( 50.7 %) report increased stress or anxiety and around four in ten( 40.3 %) say inconsistent work is the biggest threat facing the industry. Over two in five( 43.3 %) believe AI will negatively affect the sector. Nearly half regularly work unpaid hours each week.

Creative freelancers often rely on project-based work, which can make income less predictable when economic conditions become uncertain.

Lee Murphy, Managing Director at The Accountancy Partnership, experts in accounting for freelancers in the creative industry, said:“ Creative work is often closely linked to marketing budgets and discretionary spending. When businesses begin tightening costs, creative services can sometimes be one of the first areas to see reduced investment.”

Murphy said this can create financial uncertainty for freelancers who rely on a steady flow of projects.

“ Unlike salaried employees, freelancers don’ t have guaranteed income. When projects are delayed or budgets are reduced, that uncertainty can quickly translate into financial stress.” Murphy said managing fluctuating workloads is one of the biggest challenges facing freelancers. freelancers( 30.3 %) say dealing with HMRC or tax administration has negatively impacted their business, highlighting the administrative challenges that can come with running an independent career.

Murphy said that while freelancing offers independence, managing tax responsibilities can be one of the more complex parts of selfemployment.

“ Many freelancers move into self-employment for the flexibility it offers, but running your own business also means taking responsibility for things like tax reporting, expenses and compliance. For creatives juggling multiple clients or income streams, keeping on top of tax obligations can become a significant part of managing their business.”

Despite these pressures, many creative freelancers continue to value the flexibility that self-employment provides.

Murphy said these benefits explain why many professionals continue to choose freelance careers despite economic uncertainty.

“ Self-employment allows creative professionals to work with a variety of clients, pursue projects they’ re passionate about and maintain greater control over their careers.”

However, he added that stronger financial planning can help freelancers navigate periods of uncertainty.

“ Having clear visibility over income, expenses and tax obligations can help freelancers manage periods where work becomes less predictable.” x

“ Creative professionals often experience periods of intense activity followed by quieter periods where work may be harder to secure. That cycle can make financial planning particularly challenging.”

The research found that over half of freelancers( 52.6 %) say their work / life balance has improved since becoming self-employed, while others cited greater flexibility around family responsibilities and the freedom to choose projects as major advantages. However, the survey also suggests that managing tax responsibilities can add additional pressure for freelancers. Nearly one in three

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