BUSINESS PROFILE
something bigger than themselves, they take risks, they speak up and they grow faster. That’ s why I’ m so passionate about employee resource groups and internal engagement that help to create spaces where everyone can connect, be heard and thrive.
A key part of this strategy is giving customers flexibility. By developing multiple technology pathways in parallel, we are enabling organisations to adopt new capabilities at their own pace – without needing to overhaul existing infrastructure.
How inclusive is the channel environment currently, and what changes would you like to see?
The channel has made progress in becoming more inclusive, but there’ s still work to do. There are more conversations around diversity and representation and initiatives that recognise and support women in tech are gaining traction.
Beyond hardware, there’ s a shift toward smarter and platformbased storage. We are investing in more intelligent systems that help customers manage increasingly complex, data-heavy environments, particularly for AI workloads. Ultimately, our focus is on helping businesses turn exponential data growth into a competitive advantage. x
However, I’ d like to see more consistent action – particularly in creating equal opportunities for progression, amplifying diverse voices and embedding inclusive practices into everyday business culture. Inclusion shouldn’ t be a one-off initiative; it needs to be part of how the channel operates at every level.
What’ s next for WD?
WD is entering a major innovation phase driven by AI and the rapid growth of data. Our latest roadmap focuses on significantly increasing storage capacity while improving efficiency and sustainability. We are bringing 40TB drives to market, with a clear path to 60TB using enhanced technologies, and, in the longer term, scaling beyond 100TB with next-generation innovations.
THE CHANNEL ISN’ T JUST ABOUT HITTING SALES TARGETS, IT’ S ABOUT BUILDING A SUPPORTIVE AND INCLUSIVE ENVIRONMENT WHERE PEOPLE CAN GROW AND THRIVE.
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