INDUSTRY INSIGHT
AI’ s role in digital sales
Digital sales is a classic unbounded problem, as it requires a sophisticated understanding of human emotion, intent, timing and behaviour. In a highly competitive industry like telecommunications – characterised by a massive customer base and complex product bundles – AI’ s ability to navigate and adapt to these unbounded challenges presents a major opportunity for growth and innovation. Customers often, for example, have difficulty working out plans and pricing and may be frustrated about some aspect of a service. These concerns lead to queries that AI can resolve.
An AI sales agent, meticulously trained on extensive user interactions and human sales expertise, can craft a highly impactful and personalised online sales experience.
The alternative is relying on a cumbersome blend of automated systems and human effort to meet customer demand, which is unlikely to foster competitiveness. As other companies embrace advanced AI, maintaining outdated approaches will inevitably leave businesses behind.
Finding the right partners
In today’ s fast-changing landscape, companies must act decisively when choosing partners with the expertise to drive success – particularly in areas like digital sales, where the business case is increasingly clear. The right AI solutions can deliver rapid value, continuously improve over time and quickly make a noticeable impact on the bottom line. Meanwhile, businesses clinging to outdated technologies risk falling behind more agile competitors. x www. intelligentcxo. com
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