CASE STUDY
For example, Freddy AI Agent can handle thousands of routine support queries each month, freeing employees to engage in high-touch, personalised, complex conversations. This approach improves productivity, boosts employee satisfaction and puts AI to work elevating people and simplifying work – not adding complexity.
How may businesses address complexity in business software?
The first step is auditing and rationalising the technology stack. Identify tools that are underused or overlapping, unify data into a single source of truth and reinvest resources into platforms that simplify work rather than fragment it.
Investing in AI that genuinely reduces mundane tasks can also reclaim hours each week for employees. But technology alone isn’ t enough. Leadership must champion simplicity as a cultural value, not just an IT objective. When teams are empowered with intuitive software and clear workflows, complexity is reduced, employee morale improves and customer experience is elevated.
What are the plans for 2026 looking like for Freshworks?
In 2026, Freshworks will continue to uncomplicate work and deliver meaningful business impact through unified platforms, AI and a people-first approach. We plan to expand our efforts in simplifying tech stacks for CX, IT and HR teams, ensuring fast deployment, immediate productivity gains and measurable ROI.
We are also focusing on embedding AI further across workflows to streamline processes, increasing agent efficiency and reducing repetitive tasks, enabling teams to dedicate more time to personalised customer engagement. Our goal is simple: make simplicity a growth strategy – helping organisations unlock revenue, improve morale and enhance the experience for both employees and customers.
Complexity slows business down. By providing powerful yet uncomplicated software, integrated AI and rapid impact, Freshworks allows organisations to restore focus, operate efficiently and deliver exceptional experiences. x
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