CASE STUDY

Mika Yamamoto, Chief Integrated Customer Growth Officer, Freshworks

Freshworks builds uncomplicated service software that delivers exceptional customer and employee experiences. It recently released its Cost of Complexity research, looking at the consequences of complex and bloated software for businesses. Mika Yamamoto, Chief Integrated Customer Growth Officer at Freshworks, outlines the survey’ s findings and the challenges organisations face with unused tools and failed implementations.

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