Intelligent CXO Issue 57 | Page 27

FEATURE own all point in the same direction. The models are shifting. But as automation expands, so does the need for judgement and strategic clarity. activity to a leaner, faster partner. Not because it’ s cheaper, but because results land faster, with less waste and more relevance.
The future will favour agencies that move quickly, ask sharper questions and build systems that improve with every input. It’ s not hard to imagine a global brand walking away from a network deal and handing its full marketing
This moment doesn’ t belong to the biggest agency, it belongs to the one whose systems get sharper every time the world shifts. That’ s the difference between reacting and compounding, between keeping up and pulling ahead. x www. intelligentcxo. com
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