Financial services staff scored the worst with an average motivation of 69 % with banking closely following with 70.4 %.

The data is based on the scores of 17,381 Motivational Maps completed by employees across 10 major industry sectors worldwide. Released by transformational leadership and people development consultancy, Full Potential Group, in partnership with Motivational Maps, the findings show that those working in management consulting report the highest motivation levels, with an average score of 76.2 %. Employees in the pharmaceutical sector follow closely behind with an average of 73 %, while those in hospital and healthcare, insurance, retail, wholesale and construction report average scores of around 71 %.

On average, employees in this sector are least interested in‘ seeking recognition and respect’ and‘ gaining power and influence’, nor a need for‘ friendship and belonging’ or‘ money and material satisfaction.’

Carole Gaskell, CEO of Full Potential Group, said:“ Our research shows a clear shift: employees today are increasingly motivated by purposeful work that makes a difference, rather than by status, recognition or respect alone. For leaders, this means creating roles and projects that connect people to purpose, values and impact, ensuring their teams feel their work truly matters.

“ Interestingly, sectors such as banking, financial services and IT are showing the lowest motivation scores, perhaps reflecting environments where tasks can feel transactional and disconnected from wider purpose. By contrast, Management Consultancy ranks highest, as consultants are often engaged in solving complex problems, influencing change and driving visible results. What is also worth pointing out is that companies that conduct regular motivation assessments usually score higher motivation scores than those that don ' t, demonstrating the importance of regular motivation analysis. The challenge and opportunity for employers across all industries is to reframe work in ways that fuel purpose, contribution and growth, the most powerful drivers of sustainable motivation.”

The new Motivational Maps data follows the recent publication of Gallup’ s Annual State of the Global Workplace report, which shows that last year employee engagement worldwide fell to 21 %- 2 % less than the year before, equating to US $ 438 billion in lost productivity. This is just the second time global engagement has fallen in over a decade, having previously dropped in 2020 during the pandemic year. x

Based on extensive research into human motivation, Motivational Maps measures how well an employee’ s top three workplace drivers are being fulfilled, out of a total of nine motivators. These motivators – clustered into achievement, growth or relationships – include, for example, power, influence and control; innovation and creativity; and security and stability. Scores between 61-80 % fall into‘ The Boost Zone’ – meaning some fine tuning around people ' s top motivators is required.

IT and tech services key motivators

Interestingly, the data shows IT and tech services staff rate‘ purposeful work that makes a difference’ as their number one motivator with work that develops their‘ mastery, knowledge and expertise’ and gives them‘ freedom and independence to make their own decisions’ of close importance.

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