FEATURE children’ s programming, supported by culturally relevant designs and localised sentiment analysis.
Careem, majority-owned by e &, has built strong user loyalty across the GCC by deeply localising its customer experience. The app offers a fully Arabic interface with right-to-left layout, culturally attuned micro-copy and tailored features such as bill and regional payment options that reflect local habits. As the‘ Careem Super App’, it brings together ride-hailing, food delivery, groceries, FinTech, and more in a unified, culturally resonant platform serving over 50 million users in more than 10 countries. e &’ s investment highlights its commitment to delivering digital services that feel local, relevant and easy to use for Arabic-speaking audiences.
Looking ahead, enterprises must invest in AI voice tuning and Arabic CX design to close engagement gaps. This includes adopting privacy-preserving AI models for voice agents, ensuring multilingual support that aligns with GCC visions like Vision 2030. Continuous cultural adaptation, from voice modulation to sentiment-aware chatbots, will be key to building loyalty.
By using tools like AI voice tuning, enterprises can turn cultural relevance into a competitive edge, ensuring sustained customer engagement in KSA, the UAE and beyond. Because when it comes down to it, localisation isn’ t just about language. It’ s about connection. And for companies willing to invest in relevance, the payoff is long-term loyalty.
RESEARCH SHOWS THAT CUSTOMER ENGAGEMENT GAPS IN THE GCC ARISE SIGNIFICANTLY WHEN LOCALISATION EFFORTS ARE WEAK. www. intelligentcxo. com
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