INDUSTRY INSIGHT
Experience architecture:
Banking’ s next competitive edge
Banks are moving beyond surfacelevel Digital Transformation to stay competitive and align with customer expectations. In this article, Nick Loumakis, Regional Manager at Liferay, discusses how cloud, low-code and AI-powered platforms enable secure, composable experiences that drive loyalty and competitiveness without disrupting core systems.
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Beyond digital: Why experience architecture is the new competitive edge in banking
As Digital Transformation accelerates, banks must move beyond just mobile apps and modern interfaces. Staying competitive today means building intelligent, composable, experiences – without needing to replace what already works. Platforms like Liferay’ s Digital Experience Platform( DXP) offer exactly this kind of agility, helping financial institutions modernise securely, while staying aligned with compliance and customer expectations.
A competitive marketplace
Retail and commercial banks across the Middle East and globally are facing rising customer experience demands. Customers now expect the same ease and personalisation in banking that they receive from e-commerce and FinTech
Nick Loumakis, Regional Manager at Liferay www. intelligentcxo. com
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