NEWS
Atarim launches market-first fully embedded AI creative team
Atarim, a leading visual collaboration platform trusted by tens of thousands of creative teams worldwide, has announced the launch of the InnerCircle, its market-first, groundbreaking workflow automation solution that embeds an AI-powered creative team directly into digital projects.
The InnerCircle features six specialist AI agents for design, UX, SEO, front-end development, accessibility and project management. Unlike standalone AI tools, these agents live inside projects and work like human teammates, providing strategic reviews, surfacing opportunities and delivering actionable recommendations that can be tracked and acted upon in existing workflows. This is the first fully embedded creative AI team solution of its kind on the market and is poised to revolutionise operations for creative professionals including web design agencies, freelancers and in-house marketing departments with content and product teams.
The launch marks a major pivot for Atarim, which has seen over 300 % revenue growth year-on-year and now has more than a million users. While its visual collaboration platform has already solved the challenge of communication bottlenecks in creative projects, user feedback revealed a growing need for embedded creative expertise. Early access to Atarim AI generated overwhelming demand and strong adoption, confirming that teams want more than generic AI suggestions, but rather a collaborative partner that understands the bigger picture.
Due to the real-time collaborative nature of Atarim, this is a worldfirst in terms of multi-human to multi-agent communication.
UK businesses double down on innovation, with R & D set to soar despite 21 % drop in HMRC tax relief claims
Avast majority of UK companies( 82 %) plan to accelerate innovation this year despite economic headwinds and complex regulations, according to new research.
The study from EmpowerRD, a technology firm helping businesses navigate the complexities of R & D tax credit claims, conducted by leading global research house, Censuswide, surveyed 500 technology scale-up leaders and 250 VC / PE decision-makers across the UK. Out of all UK businesses surveyed, 80 % plan to claim R & D tax relief from HMRC in 2025 to fuel research and development projects. and retain technical talent, and 44 % saying it has enabled them to take on more ambitious projects.
However, there remain hesitations among businesses, with a quarter of UK firms surveyed( 25 %) fearing an HMRC enquiry following a claim, which creates financial uncertainty, diverts resources from innovation and increases administrative and legal burdens.
This is despite HMRC recording a 21 % drop in R & D claims made in 2022 – 2023 compared to the previous tax year, pointing to common challenges that may be holding businesses back from accelerating R & D efforts. Over half of businesses surveyed( 52 %) cite regulatory complexities as the biggest challenge, followed by the administrative burden of R & D tax claims( 37 %) and limited access to funding( 36 %).
Three-quarters( 74 %) of companies that have benefitted from R & D tax relief say it’ s boosted their investment in innovation, with nearly half( 47 %) claiming it has enhanced their ability to recruit
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